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Wheat Peices

Volume 236: debated on Monday 10 March 1930

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asked the Minister of Agriculture in view of the distress caused by low wheat prices, what steps are being taken, in co-operation with the Empire Marketing Board or otherwise, to develop the demand for the Home crop by advertising national-mark flour?

The Ministry, with the co-operation of the Empire Marketing Board, has maintained continuous publicity for National Mark flour by the distribution, to traders and to the public, of circular letters, leaflets, lists of authorised millers, and shop display material; use has frequently been made of the Department's broadcast talks, Press service and Press articles; the Department has also shown National Mark flour when participating in local and national exhibitions, while branches of the National Farmers' Union have taken steps to interest their members as consumers. I hope during the coming year to be in a position to develop still further the public demand for National Mark flour.