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British Holiday Resorts

Volume 237: debated on Monday 24 March 1930

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54.

asked the Secretary to the Overseas Trade Department whether, in view of the trade depression throughout the country generally, he will, in the interests of British holiday resorts, suggest to the Travel Association of Great Britain and Ireland the desirability of initiating an effective propaganda campaign by Press, poster, wireless, etc., urging the public to spend their holidays this year in Great Britain instead of abroad?

The Travel Association of Great Britain and Ireland is carrying out all over the world a national publicity campaign in order to increase the number of visitors to this country. The British health and pleasure resorts, a number of whom are members of the Association, will benefit directly from this campaign. For the Association to urge people in this country not to go abroad would be contrary to the objects for which the Association was formed. On the other hand, as the result of the publicity given to our own country, persons at home will, no doubt, realise that many of the advantages which they are in the habit of seeking abroad would be found in Great Britain and Ireland.