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Publicity Campaign (Cost)

Volume 389: debated on Wednesday 12 May 1943

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asked the Minister of Information the amount of expenditure that has been incurred in paper and printing, salaries, etc., in connection with the propagation of the slogan "It all depends on me"; and whether he is satisfied that the results have been commensurate with the time, money and energy expended and the paper used?

This campaign is run by a non-official organisation. The M.O.I. has always been ready to give it what assistance it can, and altogether an expenditure of £2,900 has been incurred in helping it. At present no financial help is being given, but we still feel justified in assisting it in other ways.

Is my right hon. Friend aware that some of my constituents have been very much puzzled when they have received by the same post details of the scheme, and an appeal from the Ministry of Production Economic Committee to use as little paper as they can, and that they do not know what advice to follow?

May I point out to my hon. Friend that it is impossible to have a publicity campaign without using paper?