Skip to main content

Paper Supplies (Advertisement Restrictions)

Volume 415: debated on Monday 29 October 1945

The text on this page has been created from Hansard archive content, it may contain typographical errors.

asked the Minister of Supply and of Aircraft Production why advertising in magazines is still restricted to a pre-war quota, which in some cases is as low as 20 per cent. and in others as high as 60 per cent.; and whether he will now consider removing this restriction, particularly as it is important to obtain the greatest possible publicity for British manufacturers at home and overseas.

I do not consider it would be desirable to remove all restriction on advertising space in magazines while the use of paper for other forms of advertisement is severely restricted. The present restriction does not, however, apply to trade journals which are wholly exported.