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Sir S. Reed
asked the Minister of Supply and of Aircraft Production why advertising in magazines is still restricted to a pre-war quota, which in some cases is as low as 20 per cent. and in others as high as 60 per cent.; and whether he will now consider removing this restriction, particularly as it is important to obtain the greatest possible publicity for British manufacturers at home and overseas.
I do not consider it would be desirable to remove all restriction on advertising space in magazines while the use of paper for other forms of advertisement is severely restricted. The present restriction does not, however, apply to trade journals which are wholly exported.