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Safety Campaign

Volume 416: debated on Monday 19 November 1945

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asked the Minister of War Transport if he is aware that previous road safety campaigns have not proved successful in reducing road casualties; and what new steps he is taking in the present campaign to make it more effective.

I am not prepared to accept the premise contained in the first part of the hon. and gallant Member's Question. The present campaign will be a sustained and developing endeavour to lessen road casualties, and incomparably more ambitious than any hitherto attempted.

Is the hon. Gentleman aware that the campaign, so far as it has gone, is entirely insipid, and having no effect whatever on an apathetic public?

I think the hon. and gallant Gentleman is a little impatient. This is a long campaign and it was launched only a couple of weeks ago.

Will the Minister see that the campaign is directed to all classes of road users and not only to motorists?