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Newspaper Advertisements

Volume 446: debated on Wednesday 28 January 1948

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52.

asked the Minister of Food, how much was spent on "Food Facts" newspaper advertisements in 1947; and how much it is proposed to spend in 1948.

In the eleven months ended 30th November, 1947, the expenditure on Food Facts knows, there is no department of Service medicine which has been so well developed as that dealing with aviation.

Following is the new rationing scale:

newspaper advertisements was £135,096. The figures for December, 1947, are not yet available. In 1948, my right hon. Friend intends to continue newspaper advertising on the same scale unless circumstances change.

Are not these advertisements rather greedy in their demands on the reduced newspaper space at the present time, and will the Minister consider trying to compress the essential information into a smaller space?

Recently, we have changed our policy, and instead of publishing the "Food Facts" weekly, we are publishing them every fortnight.

Is the Minister aware of the great help by way of recipes which the housewife is receiving from the publication of these facts, and that many women are keeping files of these for reference?