Skip to main content

Advertising

Volume 480: debated on Monday 6 November 1950

The text on this page has been created from Hansard archive content, it may contain typographical errors.

49.

asked the Lord President of the Council what amount is being spent in hard currency and sterling, respectively, on advertising the Festival of Britain.

The estimates for Press advertising are £94,600 home and £131,400 overseas, and for poster advertising £12,500, all of which is at home.

In addition, £15,000 is being held in reserve for Press and poster advertising. Of the overseas Press advertising, £66,512 is in hard currencies.

Can the right hon. Gentleman assure the House that at the present rate of expenditure the Estimates approved by the House will not be exceeded?

Is the right hon. Gentleman aware that at present Americans are coming here with no knowledge whatever of the facilities offered in connection with the Festival, and will he take steps to ensure that they do know what is provided for them?

Can my right hon. Friend tell us whether the Opposition are pressing for more advertising or less?