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Imported Brisling

Volume 480: debated on Monday 13 November 1950

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43.

asked the Minister of Food how many tins of brislings have been imported by his Department each year since July, 1945, and at what cost; what quantity remains unsold; what has been the annual profit or loss on this business; and if he will immediately discontinue importing these fish.

My Department has imported about 110 million tins of brisling since July, 1945, and made a profit of about£230,000 on sales to date. It would not be prudent or in the public interest for me to disclose either the price paid or the stocks now held. No imports have been made for some months and I am now considering future policy.

44.

asked the Minister of Food what has been the total annual cost to the taxpayers of advertising brislings imported by his Department; and what is the purpose of this advertising campaign.

We have had only one advertising campaign for brisling. It lasted from 9th July to 11th August this year and cost about£10,000. Its purpose was to increase sales.