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Correct Address (Advertising Campaign)

Volume 641: debated on Sunday 7 May 1961

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47.

asked the Postmaster-General what effect the Post Office "Put the Correct Address" advertising campaign has had on the public; and if he will make a statement.

I assume that my hon. Friend has our Press advertisements in mind. So far, we have been concerned with measuring, through readership and comprehension surveys, the impression these advertisements make on the public. From this point of view a survey on the campaign in February and March this year is encouraging.

How are the Postal Code experiments going? Is it planned to extend them to the rest of the country in the near future?

At present the experiments are going very well indeed, and we hope that in time we shall be able to go much further with this plan.