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Recruiting Films (Television)

Volume 640: debated on Wednesday 10 May 1961

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asked the Secretary of State for War on how many occasions since 25th February, 1961, recruiting films have been shown on television; in what areas they were shown; and with what results.

From 25th February to date Army advertising films have been shown on television on seventy-nine occasions. I will, with permission, publish full details in the OFFICIAL REPORT.

Does my hon. Friend appreciate that this Answer will give general satisfaction? Will he assure the House that it is the intention to continue with this recruiting campaign till the target figure set for volunteer recruits has been achieved?

Yes. We have a full programme for television this summer. I can tell the House that in the Northern television area from 12th February to 8th April enlistment was 20 per cent. higher than the corresponding figure last year. It is too early yet to assess the results of this campaign over the country as a whole.

Will the figures which the hon. Gentleman proposes to publish also refer to the wastage of recruits drawn in primarily by television?

Following are the details:

AreaPeriodNumber of Occasions
Northern25th February–8th March.9
11th April–9th May8
London9th April–8th May8
Southern9th April–9th May8
Anglia10th April–9th May8
Ulster9th April–9th May8
Midlands10thApril–7th May7
Wales and West.11th April–7th May8
Scottish9th April–9th May8
Tyne Tees11th April–6th May7