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Volume 643: debated on Wednesday 5 July 1961

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asked the Postmaster-General what information he sought, before satisfying himself regarding the arrangements for checking advertisements on television for medicines and drugs, regarding the membership of the Independent Television Association's advertising advisory committee and of the programme companies panel of medical advisers; and if he will publish the information he received regarding their names and qualifications in the OFFICIAL REPORT.

It is the duty of the I.T.A. to appoint its advertising advisory committee and to comply with its advice. Membership is shown in an appendix to the I.T.A. Annual Reports to me which are presented to the House. The I.T.A. also notified me of the names of the medical consultants who advise the special copy committee of the programme companies in the day-to-day acceptance of advertisements. Details are given below:I.T.A.—ADVERTISING ADVISORY COMMITTEE


  • Mr. Glanvill Benn—Chairman of Benn Bros., Publishers. Member of the Council of the Advertising Association.


  • *Mr. F. W. Addams, B.Sc., F.P.S., F.R.I.C.—Joint Secretary and Registrar of the Pharmaceutical Society of Great Britain.
  • Mr. H. F. Chilton—Incorporated Society of British Advertisers.
  • *Sir Guy Dain, M.D., Member of the Council of the British Medical Association.
  • Professor S. R. Dennison, C.B.E., M.A., Professor of Economics, Queen's University, Belfast. Member of the Ulster Committee of I.T.A.
  • Mr. R. Diplock—Secretary of the Retail Trading-Standards Association.
  • Mr. J. Fergus—Member of the Scottish Committee of I.T.A.
  • Mr. L. W. Needham— Advertising Association.
  • *Mr. G. R. Pope—British Code of Standards Committee.
  • *Mr. W. Stewart Ross, F.D.S.R.C.S. Eng.—British Dental Association.
  • Mr. R. C. Sykes—Institute of Practitioners in Advertising.
  • *Mr. R. F. Tyas—Ministry of Health.
  • * Five of the eleven members (excluding the Chairman) of the Committee are concerned particularly with standards of conduct in the advertising of goods or services for medical or surgical purposes. They represent the British Medical Association, the British Dental Association, the Pharmaceutical Society, the Ministry of Health and the British Code of Standards Committee (the latter is a body composed of Press, periodical and advertising interests for the voluntary control of medical advertising in media other than television).


  • Dr. A. H. Douthwaite, M.D., F.R.C.P.—Senior Consulting Physician at Guy's Hospital (nominated by the British Medical Association).
  • Mr. R. D. Emslie, M.D.S. (nominated by the British Dental Association).
  • Dr. K. A. Williams, B.Sc., Ph.D. (analytical chemist).
  • Professor A. C. Frazer, M.D., D.Sc., F.R.C.P.—Professor of Medical Biochemistry and Pharmacology.
  • Professor Sir Derrick Dunlop, B.A., M.D., F.R.C.P. (nominated by the British Medical Association).
  • Sir John Richardson, M.V.O., M.A., M.D., F.R.C.P. (nominated by the British Medical Association).

NOTE.—Consultants are free to take a second opinion.