asked the Postmaster-General what was the cost of the advertising campaigns, Kitty's Keen on Cars, and, Kitty at the Horse Show; and how much his Department benefited from them.

Each campaign cost £4,200 and was spread over two weeks. Recruitment of telephonists in the year ended last October was 2,620. The Kitty campaign, planned in the summer of 1964 led to a 15 per cent. increase over previous campaigns.