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British Week (New York Store)

Volume 774: debated on Monday 25 November 1968

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asked the President of the Board of Trade if he is satisfied with the results of British Week held in September at Macy's in the United States of America under his sponsorship; and if he will support further weeks of this kind which show British products.

The store promotion "Macy's Great Festival of Great Britain", which was organised by R. H. Macy of New York and supported by the Board of Trade, was highly successful. It involved some 200 British suppliers of consumer goods and led to very substantial additional buying by the store. The event was one of an increasing number of special promotions of British goods by foreign stores throughout the world, which the Board of Trade will certainly continue to support.