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53.
Mr. Lipton
asked the Chancellor of the Exchequer how much the Central Office of Information has spent during the past year on Government advertising through advertising agencies; which agencies have been employed for this purpose; and how much has been spent through each of these agencies.
Mr. Higgins
During 1971 £8,588,290 was spent on Government advertising through officially appointed advertising agencies.Following is the information:
| PRESS, TELEVISION AND CINEMA ADVERTISING | |
| Agency | Amount |
| £ | |
| Charles Barker Ltd (Classified only) | 540 |
| Benton & Bowles Ltd | 267,505 |
| Clifford Bloxham & Partners Ltd. | 872,579 |
| T. B. Browne Ltd | 28,747 |
| Brunning Advertising Ltd. | 11,860 |
| Leo Burnett-LPE Ltd | 993,257 |
| C. R. Casson Ltd. | 200,087 |
| Rupert Chetwynd & Partners Ltd. | 12,341 |
| Collett, Dickenson, Pearce & Partners Ltd | 95,058 |
| Col man Prentis & Varley Ltd | 1,172,688 |
| Foote, Cone & Balding Ltd. | 11,088 |
| Freeman Mathes & Milne Ltd | 110,202 |
| Graham & Gillies Ltd | 255,519 |
| Hobson Bates & Partners Ltd. | 131,273 |
| Horniblow, Cox-Freeman Ltd | 76,480 |
| K. M. P. Partnership Ltd. | 29,940 |
| Austin Knight Ltd. | 6,263 |
| David Macauley Advertising Ltd | 19,532 |
| Masius Wynne-Williams Ltd. | 950,104 |
| Napper Stinton & Woolley Ltd | 512,453 |
| Ogilvy & Mather Ltd | 55,784 |
| S. H. Benson Ltd. | 297,770 |
| Overmark, Smith-Warden Ltd. | 2,113 |
| Rex, Stewart & Associates Ltd | 44,808 |
| Saward Baker Ltd. | 24,838 |
| Sells Ltd. | 5,583 |
| J. Walter Thompson Co. Ltd. | 869,205 |
| C. Vernon & Sons Ltd | 996,698 |
| David Williams & Ketchum Ltd. | 249,404 |
| 8,303,719 | |
| POSTER ADVERTISING | |
| Agency | Amount |
| £ | |
| Advertising Agencies Poster Bureau Ltd. | 161,359 |
| A. W. Newton Ltd. | 55,823 |
| Poster & Outdoor Services Ltd. | 67,389 |
| 284,571 | |