asked the Secretary of State for Prices and Consumer Protection whether she will take action to protect the consumer against gross quantitative inconsistencies in the sale of ice cream whereby children particularly suffer, in the light of survey evidence sent to her by the hon. Member for Cannock.
Whilst I am sympathetic to the problem, I do not think it would be feasible to introduce any quantitative restrictions on the sale of ice cream. Attempts to develop an accurate portion control for soft ice cream have so far proved unsuccessful but I am sure that responsible traders do their best with this difficult product to ensure equitable treatment for all their customers. Street traders in certain areas who operate illegally can, of course, be prosecuted under local legislation.