asked the Secretary of State for Industry (1) what is the total circulation of the magazine Trade and Industry;(2) what was the income received from sales of
Trade and Industry in the last year for which figures are available;
(3) what was the cost to public funds of advertising for subscribers to Trade and Industry in January and February 1977.
The average net weekly circulation of Trade and Industry for the period January-December 1976 as certified by the Audit Bureau of Circulation Limited is 13,788 copies. The average weekly number of copies sold in the last four-year period was:
1973 | 10,581 |
1974 | 10,932 |
1975 | 12,246 |
1976 | 12,870 |
Income received from sales of Trade and Industry in 1976 was £125,679, while revenue from advertising in the same period totalled £44,502.
The cost to public funds of advertising Trade and Industry in January and February 1977 is estimated to be £9,600. The total cost of such advertising during the 1976–77 financial year will be £23,600. Cost of advertising in January and February is estimated, because invoices for the later insertions have not yet been received.