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Child Benefit Advertisement

Volume 927: debated on Tuesday 8 March 1977

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asked the Secretary of State for Social Services why his Department's latest advertisement for child benefit in the Daily Mirror of 2nd March portrays a man, when child benefit should in general be claimed by mothers; and why the man is wearing a dinner jacket and black bow tie.

The advertisement featured Tom O'Connor, a television star who has been appearing in television advertisements for child benefit in all parts of the country. The decision to retain him in Press advertising was made to link with his success on television.