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Government Advertising

Volume 928: debated on Thursday 17 March 1977

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asked the Minister for the Civil Service if he will give the cost per 1,000 readers per single column centimetre of display advertisements for each of the national daily newspapers, in which the Government advertise for their United Kingdom and Republic of Ireland readership, or of the total readership where a breakdown is not disclosed.

Readership figures are only available for England, Scotland and Wales. Costs are as follows:

Cost per 1,000 Adult Readers New Pence
Daily Express·33
Daily Mail·33
Daily Mirror (including Daily Record)·26
Daily Telegraph·50
Financial Times1·45
The Guardian·98
Morning Star1·46*
The Times1·21
* Readership figures for the Morning Star are not published. This figure has been calculated on the basis of a United Kingdom circulation of some 26,290 and the assumption that readers per copy are approximately 3·1—in line with other national newspapers.