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Cigarettes (Television Advertising)

Volume 961: debated on Wednesday 24 January 1979

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asked the Secretary of State for the Home Department what action he proposes to take to prevent the clandestine advertising of cigarettes on television, which breaks the agreement with the tobacco industry as shown by the information sent to him by the hon. Member for Brent, South.

Since 1965 the advertising of cigarettes or cigarette tobacco on independent television, whether in advertisements for cigarettes or other products or services, has been prohibited under the Independent Broadcasting Authority code of advertising standards and practice. The authority assures me that, in accordance with its statutory duties under the IBA Act 1973 to enforce its code of advertising standards and practice, indirect advertising of cigarettes and cigarette tobaccos in advertisements for other products or services would not be permitted.