asked the Paymaster General whether he will give, for the longest and most convenient period of time, the total number and costs of the placing of advertisements by Her Government in The Times newspaper; and to what extent the recent settlement of industrial disputes is likely to increase the costs of these advertisements in the future.
I have been asked to reply.The costs of placing advertisements in
The Times for advertising campaigns for which COI is responsible during the last five financial years are:
£
| |
| 1974–75 | 106,802 |
| 1975–76 | 154,681 |
| 1976–77 | 121,241 |
| 1977–78 | 146,957 |
| 1978–79 (to 30 November 1978) | 160,810 |
The total number of advertisements placed in The Times over this period could be obtained only at disproportionate cost.
I am not aware of any proposal by The Times to alter its advertising rates. The future use of the newspaper for Government advertising will be subject to the normal criterion of cost-effectiveness.