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Advertising Expenditure

Volume 976: debated on Friday 21 December 1979

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asked the Minister for the Civil Service if he will give figures for Government expenditure on advertising in each of the last five years and his estimate for 1980–81.

The figures for Government expenditure on advertising in the last five financial years and the current year are as follows:

£million
1974–7515·6
1975–7617·5
1976–7713·9
1977–7817·6
1978–7924·2
1979–80(forecast)28·6
The estimates for 1980–81 are still under consideration, and it is too early to give any firm forecast of the sum likely to be spent on advertising.

asked the Minister for the Civil Service how much was spent by central Government on newspaper advertising in the last year for which figures are readily available; and how much was paid for advertising in each major national newspaper in the same year.

In 1978–79, the sum spent by central Government on press advertising placed by the Central Office of Information was £12,260,000. The amount paid for advertising in the major national newspapers was as follows:

£
Daily Mirror1,353,000
Sunday Mirror364,000
Sunday People324,000
Glasgow Daily Record150,000
Glasgow Sunday Mail24,000
Daily Express1,051,000
Daily Mail891,000
Daily Telegraph622,000
Financial Times249,000
The Guardian179,000
News of the World342,000
The Observer193,000
Observer Magazine137,000
Sun1,306,000
Sunday Express637,000
Sunday Telegraph189,000
Telegraph Sunday Magazine142,000
The Sunday Times318,000
The Sunday Times Magazine148,000
The Tones161,000