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Fourth Television Channel

Volume 976: debated on Friday 21 December 1979

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asked the Secretary of State for the Home Department what representations he has received from the Incorporated Society of British Advertisers and the Institute of Practitioners in Advertising about the need for competition in the selling of air time for the fourth television channel.

I have received a number of letters and papers from both organisations setting out their view that there should be competitive selling of advertising on the fourth channel. In particular I have received from the ISBA a "Memorandum on the Fourth Television Channel" and from the IPA a paper entitled "The Fourth Television Channel—A possible organisation structure to provide competition in the sale of airtime alongside 'complementarity' of programming".