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Local Radio (Road Signs Publicity)

Volume 26: debated on Tuesday 29 June 1982

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asked the Secretary of State for Transport why local BBC radio stations are to be used exclusively to publicise the placing of signs alongside major trunk roads; for what reason independent radio stations, which reach wide audiences, are not considered; and if he is satisfied that the maximum effectiveness for the experiment has been achieved.

This experiment in conjunction with the RAC and BBC would be aimed at establishing whether drivers generally might find such signs useful. We have already told the Independent Broadcasting Authority that we would be willing to consider a further experiment in an independent radio area if those concerned were prepared to meet the research costs entailed.