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Volume 84: debated on Wednesday 23 October 1985

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asked the Paymaster General what account he takes, when fixing the annual grant-in-aid to the statutory tourist organisations, of the work they carry out to seek to persuade overseas visitors to visit United Kingdom regions; and if he will make a statement.

The British Tourist Authority is responsible for overseas promotion of tourism to Great Britain. Its marketing activities benefit all areas of the country and one of its objectives is to take all possible steps to spread overseas visitors to destinations throughout Britain, thus emphasising the attractions of Scotland, Wales and the English regions. However, it is not possible to isolate the benefit received by each region of BTA's expenditure directly.