To ask the Secretary of State for Transport what were the comparable effects of (a) the 1987 Christmas drink and driving campaign and (b) the 1986 campaign.
1987 saw increased media coverage, especially in Scotland, of drinking and driving as news and current affairs. The 1987 campaign reintroduced TV advertising. Preliminary police figures suggest the campaign on the whole had a considerable impact on injuries. Full figures will be published later this year.
To ask the Secretary of State for Transport what lessons were learnt from the 1987 Christmas anti-drink driving campaign; and if he will make a statement.
The most important lesson from the Christmas campaign is the value of the contributions made by the private sector, and by editorial coverage and discussion in the media. We particularly welcome and hope to build on the support of the brewing industry.What stands out is the fact that advising people to steer clear of alcohol if they are driving and making non-alcoholic drinks attractive and available are more effective measures than arguing about whether testing should be targeted or random.