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Advertising

Volume 132: debated on Tuesday 3 May 1988

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To ask the Prime Minister if she will publish a list of advertising contracts awarded by the Government in respect of the advertising programmes by the Government for the financial year 1987–88.

The following agencies were approved to work on the following campaigns contracted through the Central Office of Information for the financial year 1987–88.

AgenciesCampaigns
Collett Dickenson Pearce and Partners LimitedCrime Prevention Prison Office Recruitment
Electoral Register
Koestler Awards
Absent Voters
Army Officer Recruitment
British Nationality Act
Rolls Royce Flotation
Collett Dickenson Pearce and Partners Ltd.—Small Business Advisers Data Subjects
FinancialOffshore Supplies Office
Slaymaker Cowley White/BDG Ltd.Army—Other Ranks Police Recruitment
George Hynes and Partners (Ireland) Ltd.Army—Northern Ireland
AgenciesCampaigns
Young and Rubicam Ltd.Navy Recruitment
FCO LimitedFire Prevention
Jobshare
Job Release
Waldron Allen Henry and ThompsonAnti Car Tax Evasion Road Safety/Drink and Drive
DDB Needham WorldwideRoad Construction Taxi sharing
Zeebrugge Disaster
Rabies Prevention
Farming and the Countryside
Association of Drainage Authorities
Companies Registration Office
National Engineering Laboratory
Patents Office
Queen's Award
Transonic Wind Tunnel
Small Firms Merit Awards
The Cuba Desk Campaign
Towards Integration
National Engineering Laboratory Seminars
National Physical Laboratory
Custom Silicon
King's Cross Disaster
CB Radio Licence Evasion
J. Walter Thompson Company LimitedRecruitment—Air Force BAA flotation
Now's the time to export
Yellowhammer Advertising Company LimitedEmploy the Unemployed Job Club
Davidson Pearce LimitedAction for Jobs
Career Loans
Gold Greenlees Trott Advertising LimitedThe Employment Service Enterprise Allowance Scheme
Dorland Advertising LimitedMobile Tax Centre Campaign Reforms Information Pack
Income Support
Maternity Benefit
Family Credit
Pensions
National Insurance Uprating
Working with Drug Users
Widows Benefit
Housing Benefit
Winter Warmth
Funeral Grants
Anti Smoking
Special Payments
Dental Charges
Recruitment—Customs Officers
Saatchi and Saatchi AdvertisingYouth Training Scheme Community Programme
Dewe Rogerson LimitedBritish Gas Flotation 2nd Call
BP Flotation
TBWA LimitedNurse Recruitment
AIDS
Blood Donor Recruitment
Benton and Bowles Recruitment LimitedTeaching as a Career
AgenciesCampaigns
Leo Burnett LimitedJob Training Scheme
Ayer Barker LimitedFinancial Services Act
WCRS Mathews MarcantonioNational Training Award Corporate Advertising
WBH Advertising LimitedTraining Courses Fit for Work
Sheltered Employment Procurement and Consultancy Service
Job Centres

To ask the Prime Minister if she will publish by Government Departments the latest estimate of expenditure on advertising for the financial years 1978–79 to 1987–88 and the forecast, if any, for the years 1988–89 and 1989–90, giving in each case a breakdown of advertising in (a) television and (b) elsewhere.

Information on publicity costs, including advertising, is not held centrally except where the expenditure incurred was through the Central Office of Information.Expenditure on advertising for the year 1978–79 through COI on behalf of Government Departments was £18·8 million.Details of departmental expenditure on publicity, including advertising, for the years 1979–80 to 1987–88 were supplied by Ministers in response to questions from the hon. Member for Holborn and St. Pancras (Mr. Dobson) and published in the

Official Report November—December 1986, July 1987 and December 1987-January 1988.

Forecasts for 1988–89 and 1989–90 are a matter for individual Ministers and are not available centrally.

To ask the Prime Minister if the press offices of Government Departments are involved in the preparation of Government advertisements.

The deployment of staff in Government Departments is a matter for the Ministers in charge of the Departments.