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Mr. Boateng
To ask the Chancellor of the Duchy of Lancaster if he will give the total cost to public funds of (a) the current television advertising campaign for the single European market and (b) the current television advertising campaign for the enterprise initiative scheme.
Mr. Butcher
The estimated cost of the current DTI television advertising campaigns are as follows:
| £ | |
| Single European Market | 3·8 million |
| Enterprise Initiative | 5·6 million |
Mr. Boateng
To ask the Chancellor of the Duchy of Lancaster if he will give the total annual expenditure by his Department on television advertising campaigns, approved for broadcast by the IBA for each year since 1979 to the current financial year.
Mr. Butcher
The annual expenditure on TV advertising by the Department of Trade and Industry and its predecessor Departments since 1979–80 is as follows:
| £ | |
| 1979–80 | — |
| 1980–81 | — |
| 1981–82 | — |
| 1982–83 | 729,934 |
| 1983–84 | 192,486 |
| 1984–85 | 31,635 |
| 1985–86 | — |
| 1986–87 | — |
| 1987–88 | 5,570,016 |