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Advertising Expenditure

Volume 169: debated on Tuesday 13 March 1990

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To ask the Secretary of State for Transport what were the figures for the spending by his Department on (a) television advertising, (b) radio advertising, (c) newspaper advertising and (d) other promotional material in 1979–80 and in each following year; and what is his latest estimate for the current year and budget for 1990–91.

[holding answer 12 March 1990]: The spending by my Department on (a) television advertising, (b) radio advertising, (c) newspaper advertising and (d) other promotional material in 1979–80 and in each following year is as follows:

TelevisionRadioNewspaperOther
£'000s£'000s£'000s£'000s
1979–804,141621051,532
1980–813,5023361291,737
1981–823,61564101,457
1982–832,319988161,415
1983–844,655223341,488
1984–851,7232074762,873
1985–86708588344,026
1986–87725207384,489
1987–882,310501403,010
1988–891,8671103653,367
1989–901,9301133323,189
Detailed decisions have not yet been taken on expenditure by media for 1990–91, but the overall figure is expected to be £6·6 million.