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Advertising Expenditure

Volume 169: debated on Tuesday 13 March 1990

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To ask the Chancellor of the Exchequer what were the figures for the spending by the Central Office of Information on (a) television advertising, (b) radio advertising, (c) newspaper advertising and (d) other promotional material in 1979–80 and in each following year; and what is his latest estimate for the current year and budget for 1990–91.

[holding answer 12 March 1990]: Figures for the Central Office of Information on (a) television advertising, (b) radio advertising, (c) newspaper advertising and (d) other promotional material in 1979–80 to 1985–86 were given in the answer at columns 240–42 on 25 November 1986. Figures for the years 1986–87 to 1989–90 are listed in the table.

Television AdvertisingRadio AdvertisingPress AdvertisingOther Promotion al Material
£000s£000s£000s£000s
1986–8745,5173,27833,16815,600
1987–8845,1701,55932,66518,000
1988–8934,7141,57641,32426,100
1989–90149,0962,20453,31028,000
1 Estimate
The figures for 1986–87 and subsequent years are now shown on the basis of invoices issued to client departments in the financial year in question. This is a different basis from that used previously. The figures for TV and radio advertising also now include production costs. Privatisations are included. All figures are VAT exclusive.

Detailed decisions on estimated expenditure on advertising through the Central Office of Information on behalf of other Government Departments for 1990–91 are for departmental Ministers.