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Food From Britain

Volume 172: debated on Thursday 17 May 1990

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To ask the Minister of Agriculture, Fisheries and Food what steps he is taking to improve the performance of Food From Britain.

Earlier this year I announced an extension, by two years to March 1993, of the Government contribution to the funding of Food From Britain. On 30 April I announced the appointment of Paul Judge as the new chairman of Food From Britain. I am confident that he will continue the good work done by his predecessor, Walter Goldsmith. It is now for the industry to work together with Food From Britain to continue to improve the marketing of British food and drink and, in particular, to gear itself up to meet the challenges and opportunities of the single European market.