To ask the Secretary of State for Education and Science in which newspapers and magazines the parents charter has been advertised; on what dates; and at what total cost.
The planned advertising schedule to 13 October was as follows:
Daily Express | 28 September, 3, 7, 12 October |
Daily Mail | 28 September, 4, 7, 12 October |
Daily Mirror | 30 September, 3, 7, October |
Daily Star | 28 September, 1, 8, 9 October |
The Daily Telegraph | 30 September, 2, 5 October |
Evening Standard | 27 September |
The Guardian | 28 September, 3, 8 October |
The Independent | 30 September, 5, 12 October |
The Independent on Sunday | 29 September, 6 October |
The Mail on Sunday | 6 October |
News of the World | 29 September, 13 October |
Observer | 13 October |
Sunday People | 29 September |
The Sun | 28, 30 September, 9 October |
Sunday Express | 29 September |
Sunday Mirror | 29 September |
The Sunday Telegraph | 6, 13 October |
The Times | 28, 30 September |
Today | 28 September, 1, 5, 12 October |
TV Quick | 7 October |
To ask the Secretary of State for Education and Science (1) for what purpose the telephone bureau service which is dealing with requests for copies of the parents charter asks for evening telephone numbers of callers;(2) what is the cost of the telephone bureau service to which readers of advertisements concerning the parents charter are directed.
It is standard procedure to ask callers for the contact telephone number in case there are queries about their order; a small sample of the numbers may also be used to check on the effectiveness of distribution arrangements and on the use made of the charter. Callers are not pressed to give numbers if they do not wish to do so.The cost of setting up the service and handling all calls up to noon on 15 October was £34,000, exclusive of VAT. This includes the cost of the 0800 number which enables respondents to make calls free of charge.