To ask the Secretary of State for Employment if he will give separate figures for spending by the Training Agency or Manpower Services Commission on (a) television advertising, (b) radio advertising, (c) newspaper advertising and (d)other promotional material in 1979–80 and in each following year; and what are his latest estimates for 1991–92 and budgets for 1992–93.
TV (£) | Radio (£) | Press (£) | Other (£) | Total (£) | |
Actual | |||||
1979–80 | N.A. | N.A. | — | — | — |
1980–81 | 424,102 | 4,127 | 2,496,440 | 2,588,540 | 5,513,209 |
1981–82 | — | 62,896 | 1,814,935 | 2,784,279 | 4,662,110 |
1982–83 | — | 89,654 | 2,984,230 | 3,222,031 | 6,295,915 |
1983–84 | 1,479,748 | 17,434 | 764,409 | 2,670,666 | 4,932,257 |
1984–85 | 944,975 | 3,477 | 717,057 | 4,473,283 | 6,138,792 |
1985–86 | 9,676,257 | 311,537 | 1,867,286 | 5,111,180 | 16,966,260 |
1986–87 | 15,624,000 | 258,631 | 6,927,370 | 12,124,000 | 34,934,001 |
1987–88 | 17,321,000 | 26,841 | 6,950,159 | 11,647,000 | 35,945,000 |
1988–89 | 12,569,000 | — | 5,502,000 | 12,449,000 | 30,520,000 |
1989–90 | 8,610,000 | 56,000 | 6,164,000 | 12,485,000 | 27,315,000 |
1990–91 | 6,115,000 | — | 3,803,000 | 9,912,000 | 19,830,000 |
TV (£) | Press (£) | Others (£) | Total (£) |
8,594,000 | 1,166,000 | 8,650,000 | 18,410,000 |
To ask the Secretary of State for Employment if he will give separate figures for the spending by his Department on (a) television advertising, (b) radio advertising, (c) newspaper advertising and (d) other promotional material in 1979–80 and in each following year; and what are his latest estimates for 1991–92 and budgets for 1992–93.
(a) Expenditure on advertising and promotional material by the Department of Employment from 1979–80 to 1985–86 was as follows:
£ | |
1979–80 | 70,000 |
1980–81 | 320,000 |
1981–82 | 400,000 |
1982–83 | 360,000 |
1983–84 | 500,000 |
1984–85 | 320,000 |
1985–86 | 1,220,000 |
Television | Press/Radio | Other Promotional | |
(£ million) | (£ million) | (£ million) | |
1986–87 | 9·3 | 3·0 | 4·1 |
1987–88 | 3·3 | 0·8 | 2·8 |
1988–89 | 2·1 | 2·3 | 1·3 |
1989–90 | 0·9 | 0·9 | 1·2 |
1990–91 | n/a | 0·5 | 2·4 |
(a) The information requested is given in the table:
(b)From 1991–92 the Department's advertising and publicity budget has been held centrally. Details of expenditure for 1991–92 and budget for 1992–93 are being provided for the hon. Member in a reply to a separate question.
To ask the Secretary of State for Employment what was the total expenditure by his Department on press and public relations in 1979–80 and in each following year; and what is his estimate for 1991–92 and budget for 1992–93.
The information requested is given in the table:
Year | Expenditure |
£ million | |
Actual | |
1979–80 to 1985–86 | n/a |
1986–87 | 1·080 |
1987–88 | 1·014 |
1988–89 | 3·185 |
1989–90 | 3·331 |
1990–91 | 3·507 |
Estimated | |
1991–92 | 3·870 |
To ask the Secretary of State for Employment if he will provide an up-to-date list of each television advertising campaign carried out, or to be carried out, by (a) the Department of Employment and (b) the Training Agency during 1991–92, and of each other publicity campaign costing more than £100,000, giving for each (i) the topic, (ii) the commencement date, (iii) the duration and (iv) the advertising, promotional and public relations companies involved.
Two television advertising campaigns have been carried out for the Department so far in 1991–92, for TECs and for Just the Job. No further television advertising is planned by the Department during the remainder of the financial year. The Training Agency is now part of the Department.
Topic | Start Date | Duration | Company |
Career Development Loans Press | July 1991 | 3 months | 1GGT |
Jobclub Press | Late 1991 | 3 months | 2DMB&B |
Job Review Workshops Press | Early 1992 | 1–2 months | DMB&B |
National Training Awards Press | March 1991 | 3 months | GGT |
National Training Awards Press | December 1991 | 4 days | GGT |
High Technology National Training Press | April 1991 | 1 month | GGT |
High Technology National Training Press | September 1991 | 2 weeks | GGT |
Just the Job Press | September 1991 | 2 months | DMB&B |
TECs Press | April 1991 | 2 months | GGT |
Investors in People Press | October 1991 | 1 month | GGT |
1Gold Greenlees Trott. | |||
2D'Arcy Masius Benton and Bowles. |
To ask the Secretary of State for Employment whether (a) the Department of Employment and (b) the Training Agency or Manpower Services Commission have sent unsolicited direct mail as part of the distribution of publicity material.
Direct mail containing information about the national training awards was sent to senior figures in British industry as part of the March to May 1991 campaign to encourage entries for the awards.