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Publicity

Volume 198: debated on Tuesday 5 November 1991

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To ask the Secretary of State for Employment if he will give separate figures for spending by the Training Agency or Manpower Services Commission on (a) television advertising, (b) radio advertising, (c) newspaper advertising and (d)other promotional material in 1979–80 and in each following year; and what are his latest estimates for 1991–92 and budgets for 1992–93.

TV (£)Radio (£)Press (£)Other (£)Total (£)
Actual
1979–80N.A.N.A.
1980–81424,1024,1272,496,4402,588,5405,513,209
1981–8262,8961,814,9352,784,2794,662,110
1982–8389,6542,984,2303,222,0316,295,915
1983–841,479,74817,434764,4092,670,6664,932,257
1984–85944,9753,477717,0574,473,2836,138,792
1985–869,676,257311,5371,867,2865,111,18016,966,260
1986–8715,624,000258,6316,927,37012,124,00034,934,001
1987–8817,321,00026,8416,950,15911,647,00035,945,000
1988–8912,569,0005,502,00012,449,00030,520,000
1989–908,610,00056,0006,164,00012,485,00027,315,000
1990–916,115,0003,803,0009,912,00019,830,000
All the figures refer only to expenditure by the former Manpower Services Commission, Training Commission and Training Agency. Following the abolition of the Training Agency, from 1991–92 the Department's advertising and publicity budget is held centrally.The total budget for 1991–92 (excluding HSE and ACAS) is £18·41 million. Estimate of the breakdown by media is as follows:

TV (£)Press (£)Others (£)Total (£)
8,594,0001,166,0008,650,00018,410,000
(c) Expenditure levels for 1992–93 are in the process of being set.

To ask the Secretary of State for Employment if he will give separate figures for the spending by his Department on (a) television advertising, (b) radio advertising, (c) newspaper advertising and (d) other promotional material in 1979–80 and in each following year; and what are his latest estimates for 1991–92 and budgets for 1992–93.

(a) Expenditure on advertising and promotional material by the Department of Employment from 1979–80 to 1985–86 was as follows:

£
1979–8070,000
1980–81320,000
1981–82400,000
1982–83360,000
1983–84500,000
1984–85320,000
1985–861,220,000
Figures for television, radio and newspaper advertising and other promotional material are not available separately.The figures for 1986–87, 1987–88, 1988–89, 1989–90 and 1990–91 are as follows:

TelevisionPress/RadioOther Promotional
(£ million)(£ million)(£ million)
1986–879·33·04·1
1987–883·30·82·8
1988–892·12·31·3
1989–900·90·91·2
1990–91n/a0·52·4

(b)From 1991–92 the Department's advertising and publicity budget has been held centrally. Details of expenditure for 1991–92 and budget for 1992–93 are being provided for the hon. Member in a reply to a separate question.

To ask the Secretary of State for Employment what was the total expenditure by his Department on press and public relations in 1979–80 and in each following year; and what is his estimate for 1991–92 and budget for 1992–93.

The information requested is given in the table:

YearExpenditure
£ million
Actual
1979–80 to 1985–86n/a
1986–871·080
1987–881·014
1988–893·185
1989–903·331
1990–913·507
Estimated
1991–923·870
Figures for 1986–87 and 1987–88 are for Department of Employment information division only. Figures for TA are not available.Figures for 1988–89 represent total expenditure separately incurred by DE information division and TA information services branch; the two merged to form DE information branch in November 1989. Figures for 1990–91 onwards represent expenditure by the DE information branch.Expenditure levels for 1992–93 are in the process of being set.

To ask the Secretary of State for Employment if he will provide an up-to-date list of each television advertising campaign carried out, or to be carried out, by (a) the Department of Employment and (b) the Training Agency during 1991–92, and of each other publicity campaign costing more than £100,000, giving for each (i) the topic, (ii) the commencement date, (iii) the duration and (iv) the advertising, promotional and public relations companies involved.

Two television advertising campaigns have been carried out for the Department so far in 1991–92, for TECs and for Just the Job. No further television advertising is planned by the Department during the remainder of the financial year. The Training Agency is now part of the Department.

TopicStart DateDurationCompany
Career Development Loans PressJuly 19913 months1GGT
Jobclub PressLate 19913 months2DMB&B
Job Review Workshops PressEarly 19921–2 monthsDMB&B
National Training Awards PressMarch 19913 monthsGGT
National Training Awards PressDecember 19914 daysGGT
High Technology National Training PressApril 19911 monthGGT
High Technology National Training PressSeptember 19912 weeksGGT
Just the Job PressSeptember 19912 monthsDMB&B
TECs PressApril 19912 monthsGGT
Investors in People PressOctober 19911 monthGGT
1Gold Greenlees Trott.
2D'Arcy Masius Benton and Bowles.

To ask the Secretary of State for Employment whether (a) the Department of Employment and (b) the Training Agency or Manpower Services Commission have sent unsolicited direct mail as part of the distribution of publicity material.

Direct mail containing information about the national training awards was sent to senior figures in British industry as part of the March to May 1991 campaign to encourage entries for the awards.