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Mr. Simpson
To ask the Secretary of State for National Heritage how much has been spent on outside advertising agencies for each year since 1979; and if he will list the specific advertising campaigns undertaken by his Department, their purpose and their cost. [32483]
Mr. Sproat
Since it was formed in April 1992, neither my Department nor the Royal Parks agency has commissioned any outside advertising agencies. However, the Historical Royal Palaces agency regularly undertakes advertising campaigns to promote the palaces for which it is responsible. The costs since April 1992 are as follows:
- 1992–93: £205,089
- 1993–94: £717,000
- 1994–95: £548,000
The specific advertising campaigns, their purpose and individual costs are broken down as follows:
1992–93
- Purpose: To increase the number of visitors.
- Cost: £92,000
- Purpose: To increase the number of visitors.
- Cost: £113,089
1993–94
- Purpose: To increase the number of visitors.
- Cost: £355,000
- Purpose: To increase the number of visitors.
- To increase the ratio of domestic visitors to overseas visitors.
- To change the perceptions of Hampton Court palace to a place where history comes to life.
- Cost: £262,000
- Purpose: To launch the royal pass entitling visitors to entry to all palaces for £15.
- Cost: £100,000
1994–95
- Purpose: To increase the number of visitors.
- To launch the re-presentation of the Crown jewels.
- Cost: £370,000
- Purpose: To increase the number of visitors.
- Cost: £92,000
- Purpose: To consolidate further the royal pass and develop a multi-lingual joint Palaces leaflet.
- Cost: £86,000