Hansard

Advertising

Volume 263: debated on Monday 10 July 1995

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Mr. Simpson

To ask the Secretary of State for the Home Department how much has been spent on outside advertising agencies for each year since 1979; and if he will list the specific advertising campaigns undertaken by his Department, their purpose and their cost. [32482]

Mr. Howard

Expenditure on advertising by my Department for each year since 1979 is as follows:

  • 1979–80: £2,904,671
  • 1980–81: £1,649,605
  • 1981–82: £1,834,476
  • 1982–83: £1,957,304
  • 1983–84: £2,760,681
  • 1984–85: £3,262,700
  • 1985–86: £3,306,391
  • 1986–87: £5,000,000
  • 1987–88: £4,700,000
  • 1988–89: £5,400,000
  • 1989–90: £5,500,000
  • 1990–91: £5,728,000
  • 1991–92: £7,275,940
  • 1992–93: £7,344,635
  • 1993–94: £9,090,222
  • 1994–95: £10,912,000
These figures include the 1.75 per cent. commission charged by the Central Office of Information for services associated with centralised purchasing.

The specific campaigns undertaken between 1990–91 and 1994–95 were as follows:

£

1990–91

Crime Prevention

To encourage more widespread crime prevention.2,890,309

Electoral Registration

To encourage un-registered but otherwise eligible citizens to register to vote.468,419

Fire Service Recruitment

To recruit retained fire fighters.22,387

Special Constabulary

To stimulate increased applications to join the Special Constabulary.1,176,645

Fire Safety

To encourage wider ownership, installation and maintenance of smoke alarms in domestic premises.1,165,831

Miscellaneous Campaigns

A range of small campaigns such as Police Graduate Recruitment and advice about Magistrates' Courts.4,409

1991–92

Crime Prevention3,637,514

Dangerous Dogs Legislation

To inform owners of dogs included in legislation of action they must take to comply with that legislation.262,719
Electoral Registration627,336

Absent Voting

To advise eligible voters of absent voting rights512,062
Fire Service Recruitment25,773
Special Constabulary954,705
Fire Safety1,244,000
Miscellaneous Campaigns11,831

1992–93

Crime Prevention3,826,280
Electoral Registration620,000
Special Constabulary1,357,133
Fire Safety1,534,522
Miscellaneous Campaigns6,700

1993–94

Crime Prevention4,984,722
Elections620,000
Special Constabulary1,459,000
Fire Prevention2,020,000
Miscellaneous Campaigns6,500

1994–95

Partners Against Crime

To encourage crime prevention and greater public co-operation with the police through Neighbourhood Watch, Street Watch and Neighbourhood Special Constables schemes.6,675,313
Electoral Registration650,000
Fire Safety recruitment30,094
Fire Safety757,428
Special Constabulary2,799,165
Compaigns planned for 1995–96 are as follows:
Partners Against Crime
Electoral Registration
Fire Safety
Special Constabulary

This work is still being developed and it is not yet possible to give a precise budget for each campaign. The forest total spend for advertising in the current financial year is £7,300,000.

A breakdown by campaign subjects in the years before 1990–91 could be provided only at disproportionate cost to public funds. However, the subjects listed for the past five years are broadly the same as those covered in previous years.