Hansard

Advertising

Volume 268: debated on Wednesday 20 December 1995

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Mr. Malcolm Bruce

To ask the Secretary of State for Scotland what has been the expenditure of his (a) Department, (b) agencies and (c) non-departmental public bodies on newspaper advertising by title for each year since 1990–91; and what estimate he has made 1995–96 based on expenditure to date and existing plans. [6558]

Lord James Douglas-Hamilton

Press advertising expenditure by Scottish Office departments was as follows:

Newspaper£
1992–93
The Sun (Scotland)3,404
Daily Record11,300
News of the World (Scotland)630
Sunday Mail10,989
Sunday Post11,424
Edinburgh Herald and Post828
The Glaswegian1,080
The Strathclyder1,275
1993–94
The Sun (Scotland)16,680
Aberdeen Evening Express1,435
Aberdeen Press and Journal13,658
Daily Record58,712
Dundee Courier11,849
Dundee Evening Telegraph1,150
The Scotsman16,219
Edinburgh Evening News1,284
Edinburgh Herald and Post1,526
The Herald22,428
Glasgow Evening Times5,544
Scotland on Sunday5,522
News of the World (Scotland)2,376
Sunday Express840
Sunday Mail46,334
Sunday Post50,157
Sunday Times (Scotland)360

Newspaper

£

Scottish Daily Express420
Greenock Telegraph743
Helensburgh Advertiser297
Scottish and Universal Lanarkshire Package3,324
Scottish and Universal Paisley Package1,281
Scottish and Universal West Lothian Package1,423
Scottish and Universal Ayrshire Package2,287
Arbroath Herald610
Buchan Observer554
The Glaswegian950
North Clyde Series835
Dunfermline Press1,032
Falkirk Herald815
Fife Free Press Group2,615
Fife Leader643
Guthrie Newspaper Group1,937
Scottish Provincial Press5,029
Lennox Herald559
Motherwell Times Series471
Oban Times438
Orcadian277
Paisley and Renfrew Gazette Series1,203
Perthshire Advertiser529
Scottish County Press Group1,159
Stirling Observer844
Airdrie and Coatbridge Advertiser1,347
Airdrie and Coatbridge World147
The Strathclyder2,500
Cumbernauld News and Advertiser393
East Kilbride News525
Glenrothes Gazette213
Irvine Times484
Lothian Courier690

1994–95

Scottish Daily Express1,731
The Sun (Scotland)10,258
News of the World (Scotland)4,126
Daily Record49,040
Aberdeen Evening Express6,600
Aberdeen Press and Journal8,426
Dundee Courier6,928
Dundee Evening Telegraph2,299
The Scotsman11,565
Scotland on Sunday11,614
Edinburgh Evening News6,678
The Herald12,306
Glasgow Evening Times10,842
Sunday Mail45,795
Sunday Post49,306
Sunday Times (Scotland)6,880
Oban Times335
Orcadian498
Shetland Times445
Stornoway Gazette and Westcoast Advertiser1,001
Tweeddale Press Group2,065
Greenock Telegraph780
Scottish and Universal Lanarkshire Package3,168
Scottish and Universal West Lothian Package1,388
Scottish and Universal Dumfries and Galloway Package851
Scottish and Universal Ayrshire Package2,059
Arbroath Herald652
Buchan Observer519
Dunfermline Press990
Edinburgh Herald and Post1,568
Falkirk Herald883
Fife Free Press Group1,635
The Glaswegian2,786
Guthrie Newspaper Group2,208
Scottish Provincial Press2,577
Lennox Herald540
Linlithgow Journal and Gazette216
Northern Scot Series826

Newspaper

£

Paisley and Renfrew Gazette Series1,161
Perthshire Advertiser554
Scottish County Press Group1,176
Stirling Observer811
The Strathclyder2,500
Highland News Group618
Galloway Gazette and Stranraer News157

1995–961

Scottish Daily Mail240
Scottish Daily Express1,224
The Sun (Scotland)3,792
Aberdeen Press and Journal5,264
Daily Record15,776
Dundee Courier3,685
The Scotsman5,600
Scotland on Sunday2,786
The Herald7,719
Sunday Mail7,423
Sunday Post7,423
The Times Education Supplement1,174

1Expenditure to date.

There are no current plans for further press campaigns in this financial year. Details for previous years are not held centrally.

Expenditure by my agencies was:

Historic Scotland

£

1994–95

Daily Mirror360
Glasgow Evening Times296
The Herald1,388
The Scotsman1,286

Figures for previous years could be provided only at disproportionate costs. Historic Scotland has no plans for press advertising in 1995–96.

Details of press advertising by non-departmental public bodies are not held centrally.