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Publicity And Advertising

Volume 301: debated on Wednesday 24 September 1997

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To ask the President of the Board of Trade what is her estimate of the total expenditure on all forms of publicity and advertising by (a) her Department, (b) its agencies and (c) non-departmental public bodies for (i) 1993–94, (ii) 1994–95, (iii) 1995–96, (iv) 1996–97, (v) the 1997–98 year to date, (vi) the 1997–98 full year estimate and (vii) the 1998–99 planned expenditure. [15213]

[holding answer 11 November 1997]: Total Departmental expenditure on publicity is not held centrally and could be produced only at disproportionate cost. Expenditure on publicity, including advertising, from centrally-managed budgets is as follows:

£000
1993–948,468
1994–958,112
1995–969,211
1996–979,216
April-October 19972,348
Planned spend for 1997–98 and 1998–99 is not available.Chief Executives of the Department's Executive Agencies have been asked to respond direct.

Letter from Seton Bennett to Mr. Malcolm Bruce, dated 24 November 1997:

The President of the Board of Trade has asked me to reply on behalf of the National Weights and Measures Laboratory (NWML), a net running cost Agency, to your question about expenditure on publicity and advertising.
The figures for NWML are as follows:

Year

£000

1993–94n/a
1994–959
1995–9616
1996–9728
1997–98 year to date12
1997–98 full year estimate25
1998–99 planned25
n/a = not available.

Letter from John Holden to Mr. Malcolm Bruce, dated 24 November 1997:

I have been asked to respond to your question to the President of the Board of Trade regarding expenditure on all forms of publicity and advertising. The total for all forms for Companies House (shown in £000s) are:

£000

1993–94378
1994–95448
1995–96364
1996–97289
1997–98 (to date)49
1997–98 (estimated)444
1998–99 (plan)444

Letter from P. R. S. Hartnack to Mr. Malcolm Bruce, dated 24 November 1997:

I am replying for the Patent Office to your Parliamentary Question to the President of the Board of Trade about expenditure on publicity and advertising.
The figures in £'000 are as follows:

£000

Marketing

Recruitment advertising

1993–941,5450
1994–958877
1995–9655717
1996–9754648
1997–98 (end of October)33040
1997–98 (forecast)65060
1998–99 (forecast)61762

Letter from Ian Jones to Mr. Malcolm Bruce, dated 24 November 1997:

You tabled a Parliamentary Question to the President of the Board of Trade, for named day reply on 11 November, about expenditure by her Department, its agencies and non departmental bodies on all forms of advertising and publicity. I have been asked to reply in respect of the Employment Tribunals Service.
The Employment Tribunals Service was established as an executive agency on 1 April 1997. The Agency spent to 31 October 1997 £97,000 on publicity and advertising. We expect to spend £146,000 in the current financial year. This mainly covers the cost of explanatory leaflets for the public and, where appropriate, advertisements to locate parties who we are otherwise unable to trace. Plans for 1998/9 have not yet been finalised.

Letter from Peter Joyce to Mr. Malcolm Bruce, dated 24 November 1997:

The President of the Board of Trade has asked me to reply to your question about The Insolvency Service's expenditure on publicity and advertising for 1993–94 to 1996–97, 1997–98 to date and full year estimates, and 1998–99 planned expenditure.
The Insolvency Service has a statutory obligation to advertise each compulsory corporate and personal insolvency in the London Gazette and one other newspaper. The costs are charged to the estate of the insolvent company/individual, and not directly to the Department.
Recruitment advertising is undertaken from time to time at both national and local level. Expenditure was devolved to the Agency from 1993–94, and the amounts expended have been:

£

1993–9414,900
1994–954,595
1995–964,060
1996–9740,960
1997–98 to date6,170
1997–98 full year estimate20,000
It is not possible to provide an estimate of planned expenditure for 1998–99 at this stage as financial and manpower settlements have not yet been agreed.
In addition The Service incurred some £12,00 advertising costs during 1995–96 as part of the contracting out study taking place at that time.
The Service also publishes a range of guidance material designed to provide its users and the public with information about various aspects of insolvency as well as its Annual Report and Accounts each year. Expenditure on these publications totalled:

£

1993–94n/a
1994–9529,670
1995–9624,465
1996–9750,210
1997–98 to date21,140
1997–98 full year estimate47,000
n/a = not available.
Again, it is not possible to provide an estimate of planned expenditure for 1998–99 at this stage as financial and manpower settlements have not yet been agreed.

Letter from Jim Norton to Mr. Malcolm Bruce, dated 24 November 1997:

The President of the Board of Trade, Mrs Margaret Beckett MP, has asked me to reply, on behalf of The Radiocommunications Agency, to your question concerning details in respect of expenditure on publicity activities undertaken from financial year 1993–94, including proposed expenditure for financial years 1997–98 and 1998–99.
The details are as follows:

Financial year

Spend £

1993–94188,706
1994–95211,634
1995–96369,732
1996–97304,049
1997–98 to date366,000
1997–98 estimate420,000
1998–99 budget450,000
I hope that this is helpful.