To ask the Minister for the Cabinet Office which organisations were approached to submit a tender for the contract to produce the Modernising Government logo; and where the tender for the contract was advertised. [80880]
The procurement of the design of the Modernising Government logo was organised and managed by the Central Office of Information (COI) on behalf of the Cabinet Office. The contract was not advertised.
Three design houses with a good track record of design on behalf of Government were chosen and invited to submit tenders. The design houses were Interbrand Newell and Sorrell, Pentogram, and Minale Tattersfield and Partners.
Minale Tattersfield and Partners was the successful bidder.
To ask the Minister for the Cabinet Office if the Modernising Government logo was tested on the public; and how much this research cost. [80882]
It was not.
To ask the Minister for the Cabinet Office what criteria were specified for the design of the Modernising Government logo. [80881]
The main criteria specified for the design of the Modernising Government logo were that it should remain fresh over the period of a change management programme lasting a number of years; be capable of application to a wide range of material such as literature, computer screens and stationery; be capable of complementing other logos and publication designs; and be upbeat, bold and distinctive.
To ask the Minister for the Cabinet Office what was the cost of developing the Modernising Government logo. [80879]
The direct cost of developing the Modernising Government logo was £41,020.