To ask the Minister of Agriculture, Fisheries and Food what steps he has taken recently to urge consumers to purchase pork and bacon that has been reared to high welfare standards. [82443]

In recent months we have encouraged consumers, retailers, caterers and public procurement bodies to take account of quality and welfare factors when purchasing pigmeat. This encouragement has taken place at industry events, seminars and meetings and in letters. We have also written to all MPs and UK MEPs urging them to support the pig industry in its efforts to meet consumer demands.