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Advertising Campaigns

Volume 400: debated on Monday 3 March 2003

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To ask the Chancellor of the Exchequer pursuant to his answer of 27 January 2003, Official Report, column 603W, on advertising campaigns, what the costs within the publicity campaign were of (a) advertising, (b) national and regional public relations and promotions, (c) the soaps, (d) partnerships, (e) the Census and (f) Wales counts; and if he will make a statement. [96200]

The information requested falls within the responsibility of the National Statistician. I have asked him to reply.

Letter from L. Cook to Mr. Matthew Taylor, dated 3 March 2003:

As National Statistician I have been asked to reply to your recent question, pursuant to the answer of 27th January, Official Report, column 603W, on advertising campaigns, what the costs within the publicity campaign were of (a) advertising, (b) national and regional public relations and promotions, (c) the soaps,(d) partnerships,(e) Census and (f) Wales counts. (96200)
For the Office for National Statistics to answer the question above, the costs are not readily available by the categories requested and can only be supplied at disproportionate cost. Please find below the publicity costs for 1997–2003.

Office for National Statistics Publicity costs (£)

1997/19983,000
1998/19993,00
1999/20003,000
2000/2001∗1,272,000
2001/2002∗1,770,000
2002/2003(estimated) ∗140,000

Source:

Office for National Statistics

∗ The large increase in expenditure since 2000/01 is a result of costs associated with the census of population in 2001.

For National Savings and Investments, parts c, d, e and f of the question are not applicable. Information on advertising and national and regional public relations and promotions costs are given in the tables below.

National Savings and Investments advertising costs (above and below the line) (£)

1997/19986,186,272
1998/19993,922,000
1999/20009,962,000
2000/20016,191,592
2001/20027,779,000
2002/2003(estimated) 8,174,000

Source:

National Savings and Investments

National Savings and Investments national and regional public relations and promotions costs (£)

1997/1998135,897
1998/1999166,340
1999/2000268,060
2000/2001243,014
2001/2002369,449
2002/2003(estimated) 470,000

Source:

National Savings and Investments