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Advertising (Scotland)

Volume 401: debated on Monday 17 March 2003

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To ask the Secretary of State for Education and Skills how much the Department spent on advertising in Scotland in each year since 1999 on (a) television, (b) newspapers, (c) radio, (d) magazines, (e) billboards and (f) sporting events. [102328]

The Department has not targeted any of its advertising specifically in Scotland. However, for some media it is impossible to remove coverage in Scotland. These include atellite TV, online, women's magazines, TV listings magazines, youth magazines and some national press titles who do not have Scottish editions.Due to the format in which advertising information is collected and held, it will not be possible to provide the information requested without incurring disproportionate cost. Information at the level of detail requested is not available, and where it is possible to disaggregate figures for advertising in Scotland, the information could only be obtained at disproportionate cost.