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Mr. Willetts
To ask the Secretary of State for Work and Pensions how much the targeting fraud campaign has cost, broken down into expenditure on (a) the television and radio campaign, (b) advertising in the press, (c) evaluation of the campaign, (d) the website and (e) other costs. [102987]
Malcolm Wicks
The most recent Targeting Fraud advertising campaign took place between September 2001 and March 2002. The costs break down as follows:
£
| |
| TV advertising | 5,061,680 |
| Press advertising | 1,119,651 |
| Radio advertising | 852,516 |
| Poster advertising | 1,006,781 |
| Production | 517,379 |
| Research (Evaluation) | 257,150 |
| Total | 8,833,157 |
These costs are exclusive of VAT. They include fees for placing the advertisements on the Targeting Fraud website. All design work for the website was undertaken by the in-house team and it is not possible to identify the cost separately.