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Advertising Campaigns

Volume 402: debated on Tuesday 25 March 2003

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To ask the Secretary of State for Health if he will list the advertising campaigns which (a) his Department and (b) the NHS have commissioned since 1997; and what the costs were in each case. [100505]

Advertising campaigns
£ million
1996–971997–981998–991999–20002000–012001–022002–031
Antibiotics0.910.440.52
Blood donation0.380.601.700.222
CALM30.050.10
Drugs0.530.51.5
Flu2.011.452.0
Immunisation0.670.63
Maternity0.10
Mind Out0.130.15
National health service including nurse recruitment1.431.304.904.214.905.04.783
NHS Direct0.120.781.240.111.080.58
Organ donation0.020.770.470.430.180.21
Prescription fraud0.380.180.30
Sexwise/teenage pregnancy0.391.51.62.0
Sexual health0.31.5
Social worker recruitment0.8321.236
Smoking6.1848.977.797.873
TB awareness0.300.09
Travel safe0.85
Walk-in centres0.170.023
Winter1.0162.030.160.35
Total3.162.048.5315.16620.8020.00523.822
1 Costs to date.
2 The Department's spend on blood donation advertising reduced in 1999–2000 as this activity was funded directly by the National Blood Authority, who took over full responsibility for this expenditure on 1 April 2000.
3 CALM-Campaign against living miserably.
4 Prior to 1999–2000 advertising on smoking was undertaken by the Health Education Authority.

NHS foundation trusts will have the freedom to decide how these targets are met.