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Mr. Bercow
To ask the Secretary of State for Culture, Media and Sport what expenditure has been incurred by her (a) Department, (b) agencies and (c) non-departmental bodies in 2002 on (i) opinion polling, (ii) focus groups and (iii) other forms of market research; and if she will list the surveys commissioned and the purpose of each. [106273]
Dr. Howells
The Department's expenditure on opinion polling, focus groups and other forms of market research for 2001–02 is shown in the following table.
Activity | 2001–02 |
Opinion polling | 17,595 |
Focus groups | 229,820 |
Market research | 310,800 |
1(a) Research undertaken that would assess consumers' perceptions of digital television and (b) questions on culture and the internet for Culture Online included in an omnibus survey. | |
2(a) Eight focus groups with teachers, children and adults for Culture Online and (b) consultation with a group of young people when developing a national arts award, regarding the structure of the award. | |
3 An online survey of the use of culture web-sites of existing users of six cultural web-sites for Culture Online. |