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Market Research

Volume 402: debated on Friday 4 April 2003

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To ask the Secretary of State for Culture, Media and Sport what expenditure has been incurred by her (a) Department, (b) agencies and (c) non-departmental bodies in 2002 on (i) opinion polling, (ii) focus groups and (iii) other forms of market research; and if she will list the surveys commissioned and the purpose of each. [106273]

The Department's expenditure on opinion polling, focus groups and other forms of market research for 2001–02 is shown in the following table.

Opinion polling17,595
Focus groups229,820
Market research310,800
1(a) Research undertaken that would assess consumers' perceptions of digital television and (b) questions on culture and the internet for Culture Online included in an omnibus survey.
2(a) Eight focus groups with teachers, children and adults for Culture Online and (b) consultation with a group of young people when developing a national arts award, regarding the structure of the award.
3 An online survey of the use of culture web-sites of existing users of six cultural web-sites for Culture Online.
The opinion polling figure is revised from £36,382 presented last year as the difference is proper to 2002–03.The Department's agency, the Royal Parks Agency, did not incur expenditure on opinion polling or focus groups in 2001–02. Its expenditure on market research relating to annual visitors survey, Stakeholder Audit and monitoring the Kensington Gardens cycle trial was £59,840.Information on expenditure by the Department's non-departmental public bodies is not held centrally and could be provided only at disproportionate cost.