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Nhs Recruitment

Volume 403: debated on Monday 7 April 2003

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To ask the Secretary of State for Health how much was spent on (a) TV and (b) press advertising to publicise the "Join the team, make a difference" NHS recruitment campaign. [106557]

The breakdown of television and press advertising expenditure on the "Join the team, make a difference" NHS recruitment campaign, since commencement in February 2000, is shown in the table.

(£)
YearTelevisionPress
1999–20002,217,880892,615
2000–011,800,0001,009,115
2001–021,850,000923,056
2002–031,986,6181,399,476

To ask the Secretary of State for Health how many people have taken up jobs within the NHS as a direct result of the "Join the team, make a difference" NHS recruitment campaign. [106558]

The "Join the team, make a difference" national health service recruitment campaign is part of an overall recruitment, retention and return strategy aimed at increasing the size of the NHS workforce. This strategy has contributed to the increase in the NHS workforce of 70,336 between September 1999 and September 20011.

1 Source:

Department of Health Workforce Censuses.

To ask the Secretary of State for Health how many (a) calls the NHS Careers Hotline and (b) hits the NHS Careers website have received since the recruitment campaign, 'Join the team and make a difference', was launched. [106556]

The breakdown of calls to the National Health Service Careers response line during the main "Join the team, make a difference" NHS recruitment campaigns, since commencement in February 2000, are shown in table 1.

Table 1
Telephone callsOther contacts1
1999–200051,4481,865
2000–01108,89321,351
2001–02102,82328,701
2002–03121,02573,838
Total384,189125,755
1 Other contacts includes responses received by NHS Careers from e-mails, faxes, white mail and returner pro-formas.
The breakdown of hits to the NHS Careers website are shown in table 2.

Table 2
Hits to NHS Careers website
2000–016,366,242
2001–0216,840,899
2002–0337,016,447
Total60,223,588
Data were not recorded before April 2000.