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Advertising Campaigns

Volume 403: debated on Tuesday 8 April 2003

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To ask the Secretary of State for Defence what his Department's total spending was on advertising and promotional campaigns between April 2002 and March 2003; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio and (c) print media. [106439]

The information requested is not held centrally and could be provided only at disproportionate cost.However, the Ministry of Defence"s advertising and publicity costs are published in the annual Departmental Performance Report, broken down into categories of Royal Navy, Army, Royal Air Force and civilian recruitment, PR, marketing and business support services, Chief of PR, sales promotion, scholarships and National Employers" Liaison Committee. Copies of these documents are placed in the Library of the House. The 2002–03 Departmental Performance Report is due to be published in the autumn and will include information on advertising and publicity costs although this may be in a different format due to the introduction of Resource Accounting and Budgeting.