To ask the Secretary of State for Health what his Department's total spending was on advertising and promotional campaigns between April 2002 and March 2003; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio and (c) print media. 
A list of the major campaigns run by the Department of Health's Communications directorate during 2002–03, whose advertising expenditure included television, radio and print media is shown in the table.ICRS benefits will result in improved clinical effectiveness rather than just administrative efficiency. The table provides a summary of the key benefits that are expected.
|Improved efficiency||Time savings Reduction in duplicate tests, DNAs Improved scheduling|
|Effectiveness and Patient outcomes||Access to knowledge Patient outcomes Improved compliance with clinical protocols|
|Safety of care||Reduction in medical errors|
|Support for patient centred care||Timeliness/reduction in waiting times Equity Better patient experience Patient empowerment|
|Whole system working||Shared record Enables different models of care Support for care across organisational boundaries|
|Meet core corporate objectives||Performance targets Corporate and clinical governance|
the NHS. It aims to connect delivery of the NHS Plan with the capabilities of modern information technologies to:
support the patient and the delivery of services designed around the patient, quickly, conveniently and seamlessly;
support staff through effective electronic communications, better learning and knowledge management, cut the time to find essential information (notes, test results) and make specialised expertise more accessible;
improve management and delivery of services by providing good quality data to support national service frameworks, clinical audit, governance and management information.
The Government will continue to work closely with the clinical professions to ensure these goals are achieved.