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Advertising Campaigns

Volume 403: debated on Tuesday 8 April 2003

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To ask the Secretary of State for Health what his Department's total spending was on advertising and promotional campaigns between April 2002 and March 2003; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio and (c) print media. [106438]

A list of the major campaigns run by the Department of Health's Communications directorate during 2002–03, whose advertising expenditure included television, radio and print media is shown in the table.ICRS benefits will result in improved clinical effectiveness rather than just administrative efficiency. The table provides a summary of the key benefits that are expected.

ICRS benefits
Improved efficiencyTime savings Reduction in duplicate tests, DNAs Improved scheduling
Effectiveness and Patient outcomesAccess to knowledge Patient outcomes Improved compliance with clinical protocols
Safety of careReduction in medical errors
Support for patient centred careTimeliness/reduction in waiting times Equity Better patient experience Patient empowerment
Whole system workingShared record Enables different models of care Support for care across organisational boundaries
Meet core corporate objectivesPerformance targets Corporate and clinical governance
National health service health authorities and trusts will of course need to make business cases justifying their investment in ICRS implementations and demonstrating value for money.The Government's national strategic programme for the NHS is concerned with major developments in the deployment and use of information technology (IT) in

the NHS. It aims to connect delivery of the NHS Plan with the capabilities of modern information technologies to:

support the patient and the delivery of services designed around the patient, quickly, conveniently and seamlessly;
support staff through effective electronic communications, better learning and knowledge management, cut the time to find essential information (notes, test results) and make specialised expertise more accessible;
improve management and delivery of services by providing good quality data to support national service frameworks, clinical audit, governance and management information.

The Government will continue to work closely with the clinical professions to ensure these goals are achieved.