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Market Research

Volume 403: debated on Tuesday 8 April 2003

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To ask the Secretary of State for Trade and Industry what expenditure has been incurred by her (a) Department, (b) agencies and (c) non-departmental bodies in 2002 on (i) opinion polling, (ii) focus groups and (iii) other forms of market research; and if she will list the surveys commissioned and the purpose of each. [106258]

The Department does not centrally collect the information sought at the required level of detail, and to provide it would entail disproportionate cost. Where surveys are conducted which may be considered to contain an element relating to opinion polling, focus groups, or other forms of market research, it is not generally possible to identify separately the costs of that element.

Letter from Graham Jenkins to Mr. John Bercow, dated 8 April 2003:

I am replying to your Parliamentary Question 1955 tabled on 28 March 2003, about the expenditure incurred by the (a) the Secretary of State's department, (b) agencies and (c) non-departmental public bodies on (i) opinion polling, (ii) focus groups and (iii) other forms of market research and to list the surveys commissioned and the purpose of each survey.

Opinion Polling, Focus Groups and other Market Research undertaken by SBS during 2002

Type of work

Purpose

Cost £000

Opinion Polls

No opinion polls undertaken

Focus Groups:

ProductivityHow SMEs1 define and measure productivity15
RegulationThe impact of regulations (including minimum wage) on SMEs53
Views of small businesses on the recommendations in the Patrick Carter Payroll Review reportTo find out the views of small businesses on the recommendations in the Patrick Carter Payroll Review report10
Development of "No Nonsense Guide"To check that "No-Nonsense Guide" for people who set up in business meets their needs52
Creative DevelopmentSME reaction to proposed advertising38
Website DevelopmentTo test concepts and content of businesslink.org and business.gov website developments190

Other market research:

SBS Omnibus SurveyTo gauge the needs of SMEs, their concerns and barriers to achieving their potential120
Follow-up to SBS Household Survey of EntrepreneurshipTo re-contact respondents to the 2001 SBS Household Survey and find out how many of those planning to go into business had actually done so and their experiences over the year40
National Client Survey 2002–03To measure the client experience across the Business Link Operator network, Business Link website2 and national services; to provide information on the factors which influence client satisfaction and dissatisfaction53
Tracking SurveyTo check improved awareness of Business Link brand following advertising campaign41
Advice dividend PR research workTo identify the value to SMEs of business advice29
Total641

1 Small and Medium-sized Enterprises

2www.businesslink.org

Letter from Claire Clancy to Mr. John Bercow, dated 8 April 2003:

I am responding to your recent Parliamentary Question to the Secretary of State for Trade and Industry on expenditure incurred on behalf of Companies House, an Executive Agency of the DTI.

Companies House has commissioned one piece of market research in 2002 as part of our microfiche migration project. The

In 2002, as an Agency, the Patent Office did not incur any expenditure on opinion polling, focus groups or other forms of market research. The Intellectual Property Advisory Committee (IPAC) which is a NDPB for which the Patent Office provides funds and secretarial support incurred expenditure of £3300 on market research.

Surveys commissioned in 2002 were a telephone survey of customers using the Patent Office Central Enquiry Unit to determine grass-roots intelligence on customer needs, and a survey on enforcement run by the Intellectual Property Advisory Committee.

Letter from Martin Wyn Griffith to Mr. John Bercow, dated 8 April 2003:

Your Parliamentary Question to Mrs Hewitt asked what expenditure has been incurred by her (a) Department, (b) agencies and (c) non-departmental bodies in 2002 on (i) opinion polling, (ii) focus groups and (iii) other forms of market research; and if she will list the surveys commissioned and the purpose of each. I am replying on behalf of the Small Business Service (SBS).

Relevant expenditure by the SBS is set out in the Table attached.

I should explain that the Table covers work commissioned by the SBS itself. Business Link Operators, who provide local advice to small businesses under contract to the SBS and other organisations, also carry out surveys of their small business customers to identify their customers' needs and to assess customer satisfaction. The attached Table does not cover work commissioned by Business Link Operators.

research was conducted into our existing microfiche customers to establish the purchasing habits of those customers and to enable us to migrate them onto electronic delivery. The research was conducted by DVL Smith which is part of the Incepta Group at a cost of £40,825.

There has been no expenditure on opinion polling or focus groups.

Letter from Desmond Flynn to Mr. John Bercow, dated 8 April 2003:

The Secretary of State for Trade and Industry has asked me to reply to your question requesting information on expenditure incurred in 2002 on (i) opinion polling, (ii) focus groups and (iii) other forms of market research; and to list the surveys commissioned and the purpose of each.

The Insolvency Service maintains a National Consultative User Group and an Insolvency Practitioner User Group. Members of those groups give their time and travel costs at no expense to The Service. During 2002 we spent a total of £186 on light refreshments at user group meetings. No market research or survey's have been commissioned.

Letter from lain MacGregor to Mr. John Bercow, dated 8 April 2003:

The Secretary for Trade and Industry has asked me to reply on behalf of the National Weights and Measures Laboratory (NWML) to your question on what expenditure has been incurred by her (a) Department, (b) Agencies and (c) non-departmental bodies in 2002 on (i) opinion polling. (ii) focus groups and (iii) other forms of market research.

The National Weights and Measures Laboratory has not incurred any expenditure in the year 2002 on (i) opinion polling, (ii) focus groups and (iii) other forms of market research.

Name of Survey

Purpose

Cost/£000

Survey of current radio-related research in UK and EuropePurpose: to identify organisations that have radio expertise in industry, academia and consultants39
Demand study on Digital TVTo help estimate the demand of radio spectrum caused by digital TV77
Demand study on Cellular MobileTo help estimate the demand of radio spectrum by cellular mobile devices53
Private Mobile Radio SurveyTo help estimate the demand of radio spectrum by private business radio users60