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'Dad' Magazine

Volume 412: debated on Friday 11 April 2003

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To ask the Secretary of State for Trade and Industry what estimate she has made of the total cost to her Department of the magazine, 'Dad'. [108522]

[holding answer 10 April 2003]: The Department provided £50,000 to the charity Fathers Direct to develop a business plan for 'Dad' and the pilot magazine. The support included the distribution of a copy of the magazine to each maternity unit in Great Britain and 1,000 copies each to five maternity units to be made freely available to prospective and new fathers.