Skip to main content


Volume 403: debated on Monday 14 April 2003

The text on this page has been created from Hansard archive content, it may contain typographical errors.

To ask the Secretary of State for Work and Pensions pursuant to his answer of 20 March 2003, Official Report, column 931W, on the targeting fraud campaign, if he will provide comparable information on the cost of the targeting fraud campaign in each year since 1997 prior to September 2001; and what costs have accrued since March 2002. [107519]

There was no expenditure on the targeting fraud campaign prior to 1999. Between 1997 and 1999 the Department undertook press and radio advertising to promote the National Benefit Fraud Hotline.

The only costs accrued from April 1999 to March 2000 were for research in preparation for the targeting fraud campaign which began in May 2000. This came to a total of £234,020.

Costs accrued from April 2000 to March 2001


TV advertising3,208,520
Press advertising841,020
Radio advertising588,701
Poster advertising226,890
Research (evaluation)170,190

Costs accrued from April 2001 to March 2002


TV advertising5,061,680
Press advertising1,119,651
Radio advertising852,516
Poster advertising1,006,781
Research (evaluation)257,150

Costs accrued from April 2002 to March 2003

The majority of the costs in this period are preparatory and production work for the next phase of the targeting benefit fraud campaign which is due to start in the summer of 2003.


TV advertising0
Press advertising0
Radio advertising34,315.42
Poster advertising0
Research (Evaluation)140,436.25