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Departmental Expenditure

Volume 403: debated on Monday 14 April 2003

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To ask the Secretary of State for Education and Skills what his Department's total spending was on advertising and promotional campaigns between April 2002 and March 2003; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio and (c) print media. [106442]

The spend on all advertising media space by the Department between April 2002 and March 2003 is set out as follows. This includes the spend on television, radio, poster, press and magazine and online activity. This does not include costs for internal recruitment advertising.

Campaign

Cost £

Campaign to raise awareness of the availability of information regarding the 14–19 Green Paper consultation16,366
Campaign to promote awareness of proposed changes to student finance resulting from the Higher Education strategy655,000
Millennium Volunteers MTV Promotion111,925
Total13,690,522

It is not possible to provide costs broken down by different media as requewsted. These could only be collated at disproportionate cost.